One of my favorite short notes in The Shock of the Old, whose author I was interviewing, is the example of Ikea, whose owner is one of the world's richest men. Ikea is a good example of the importance of manufacturing and the lack of attention it receives in rich countries, with greater attention paid to brands and retailing. This modern, cutting edge company made its fortune through wooden furniture, not just the branding and retailing, but the manufacturing as well. The Billy bookcase has sold something like 40 million cases since it was launched at the end of the 1970s. No wonder, therefore, that Ikea is regularly in the news. Here are some recent highlights:
Ikea does tapas
Couple sued for installing Ikea kitchen.
Ikea makes a Billy bookcase version covered with quotes by Shakespeare and others.
I encountered the Ikea food-related articles over the past weeks via The Food Section, one of my favorite sources of food-themed news, which also tells me the Tim Burton's White Queen, in the new Alice in Wonderland movie, is based on Nigella.