S. Worthen (owlfish) wrote,
S. Worthen

Trending bangs

A phrase which increasingly annoys me, the more it is used, is "bang on trend". Worse was the most recent version which arrived in my inbox: "BANG on trend".

It has been used more and more in recent months, exclusively, in my limited and passive sampling, by people in Britain. So just now, I asked Google Timeline to tell me how long it had been around as a phrase. It felt very new to me, but first impressions can be wrong.

Ignoring the clearly-misdated outliers, Google starts recording instances of it from April 2006, when it's used to describe retail products, the UK economy, and jackets. (Example: Dolmio launches new product for kids.) In June 2006, a book reviewer for The Guardian used it.

I wonder where it came from. What happened in the spring of 2006 to bring this to journalists' attention? Was it a television show? A speech somewhere? Wherever it came from, I am resigned to seeing more and more of this phrase for at least a few more years.
  • Post a new comment


    default userpic

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.