S. Worthen (owlfish) wrote,
S. Worthen

Search Engines, doing deals

Pyra/Blogger's been sold to Google and Altavista's been sold to a marketing firm, all in a day. The goal of the Altavista acquisition is, essentially, to bias the search engine in favor of the companies which the marketing agency promotes. Yes, that'll really encourage more casual users to return to it... Altavista's been on the wane for a while, but offhand, it's hard to see how this particular move will help the Altavista brand, much as I can see the benefits for Overture.

And now Reuters is firing 3000 people, due to large losses. Yes, yes, I know, it's not a search engine, but it feeds the news components of many of them.

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