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Shift

The other week, the news that Shift, the Canadian computer and culture magazine, was going to be issuing its last issue (encountered via BoingBoing). I picked up today's Now (free weekly with what's happening around the city), and found a freebie copy of Shift in it, replete with invitations to subscribe.

So what's happening? Was this a quick way of getting rid of all the unsold copies of Shift? A desperate ploy to get enough last-minute subscribers to rescue the ailing magazine? Has the magazine been saved and is now in desperate need of subscriptions to justify the investment?

Related thought: Where is the media coverage covering Shift's demise? I searched the
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The other week, the news that <a href="http://www.shift.com/">Shift</a>, the Canadian computer and culture magazine, was going to be <a href="http://www.shift.com/filtercomment.html?comment=2169">issuing its last issue</a> (encountered via <a href="http://boingboing.net/2003_02_01_archive.html#90347309">BoingBoing</a>). I picked up today's <a href="http://www.nowtoronto.com">Now</a> (free weekly with what's happening around the city), and found a freebie copy of Shift in it, replete with invitations to subscribe.

So what's happening? Was this a quick way of getting rid of all the unsold copies of Shift? A desperate ploy to get enough last-minute subscribers to rescue the ailing magazine? Has the magazine been saved and is now in desperate need of subscriptions to justify the investment?

<b>Related thought</b>: Where is the media coverage covering Shift's demise? I searched the <a href="a href="http://globeandmail.com/">Globe and Mail</a>'s and the <a href="http://www.thestar.com">Toronto Star</a>'s websites for any information and between them found only <a href="http://globeandmail.com/servlet/story/RTGAM.20030303.gtblog/BNStory/Technology/?query=Shift">one letter to the editor</a>.