S. Worthen (owlfish) wrote,
S. Worthen
owlfish

Shift

The other week, the news that Shift, the Canadian computer and culture magazine, was going to be issuing its last issue (encountered via BoingBoing). I picked up today's Now (free weekly with what's happening around the city), and found a freebie copy of Shift in it, replete with invitations to subscribe.

So what's happening? Was this a quick way of getting rid of all the unsold copies of Shift? A desperate ploy to get enough last-minute subscribers to rescue the ailing magazine? Has the magazine been saved and is now in desperate need of subscriptions to justify the investment?

Related thought: Where is the media coverage covering Shift's demise? I searched the
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The other week, the news that <a href="http://www.shift.com/">Shift</a>, the Canadian computer and culture magazine, was going to be <a href="http://www.shift.com/filtercomment.html?comment=2169">issuing its last issue</a> (encountered via <a href="http://boingboing.net/2003_02_01_archive.html#90347309">BoingBoing</a>). I picked up today's <a href="http://www.nowtoronto.com">Now</a> (free weekly with what's happening around the city), and found a freebie copy of Shift in it, replete with invitations to subscribe.

So what's happening? Was this a quick way of getting rid of all the unsold copies of Shift? A desperate ploy to get enough last-minute subscribers to rescue the ailing magazine? Has the magazine been saved and is now in desperate need of subscriptions to justify the investment?

<b>Related thought</b>: Where is the media coverage covering Shift's demise? I searched the <a href="a href="http://globeandmail.com/">Globe and Mail</a>'s and the <a href="http://www.thestar.com">Toronto Star</a>'s websites for any information and between them found only <a href="http://globeandmail.com/servlet/story/RTGAM.20030303.gtblog/BNStory/Technology/?query=Shift">one letter to the editor</a>.
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