July 24th, 2003

Fishy Circumstances


The fourth Ikea in Toronto opens next week. Yes, that's right. We have three, and there's going to be four of them. Full-sized stores. But the new one will be different. It'll be the world's first Ikea where you don't have to go through the entire store in order to leave it again. You can skip most of it, and just go to the areas you're interested in. They're hoping it'll encourage repeat visitors, even if the average customer will leave the store with fewer items in hand each time.