February 23rd, 2004

Fishy Circumstances


I understand the point of serializing an article or story from one issue to another of a journal. It's an incentive for the reader to buy the next issue as well.

I sort of understand why newspapers divide up stories between different pages and sections of the newspaper, although I much prefer the approach of newspapers like the Financial Times, which maintains article unity.

What is the point of dividing up an article or story into multiple sections and printing them in separate places within the same journal or book?