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Serialization

I understand the point of serializing an article or story from one issue to another of a journal. It's an incentive for the reader to buy the next issue as well.

I sort of understand why newspapers divide up stories between different pages and sections of the newspaper, although I much prefer the approach of newspapers like the Financial Times, which maintains article unity.

What is the point of dividing up an article or story into multiple sections and printing them in separate places within the same journal or book?

Comments

( 6 comments — Leave a comment )
forthright
Feb. 23rd, 2004 11:56 pm (UTC)
My guess is that it's done to encourage readers not to read only one article in an issue. Splitting an article that is perceived to be popular forces the reader to at least look at the other articles in the volume. Really, I'm not sure whether this piece of marketing wisdom holds true, but it's the only thing I can think of.
(Deleted comment)
owlfish
Feb. 24th, 2004 05:50 pm (UTC)
Re:
This is a reason I have sympathy for. After all, page layout and the writing of table of contents and the like does take time.
justinsomnia
Feb. 27th, 2004 05:33 am (UTC)
Wow I just noticed you're at U of Toronto. I can't post to you in urbanitas because my Latin is too wretched. But I'm desperately going to try to get into the medieval Latin program at Toronto this summer - any advice?

I envy you. I almost applied to Toronto but I'm so dreadfully bad at languages and nitpicky philological details so I never even tried. I like where I am now, but I want to come visit!
owlfish
Feb. 27th, 2004 01:45 pm (UTC)
There are many medievalists at Toronto who aren't at the Centre for Medieval Studies. I'm one of them. I came here with two degrees in medieval studies from other places and the knowledge that I wanted to do more in life than study Latin. Latin is very much the focus at CMS, particularly for any student who doesn't already have a very strong background in it. All that really means for me now is that I'm taking Latin voluntarily, not as a requirement, and that everyone else in my class is in a much earlier phase of their PhD program.

It's funny - I came and visited for much the same reasons you want to. I applied to Toronto for the MA and then decided to go to York instead. However, the material Toronto sent me said that if I'd been accepted into the MA program, I could come do the summer Latin class, and so I did, never realizing that I'd be back on campus a few years later. Thanks to CMS, there's a fabulous community of medievalists on campus. High levels of Latin, however, are only formally required if you're at CMS or in the History department.

I wish I had any idea what to advise you for the summer Latin program application but, as you see, I sort of fell into it without having to worry about specifically applying for it.

I have to say, Latin composition really isn't my strong point as I've spent maybe a total of a few weeks of my Latin-learning life trying to translate to Latin. The classes here are all about translating into English. The Perseus project is invaluable for quickly looking up English words in Latin.
justinsomnia
Feb. 27th, 2004 06:27 pm (UTC)
I understand completely. Not everyone wants to immerse themselves in Latin. I'm becoming increasingly interested in it, but I'm not learning it very well - been taking it for years and I feel like I'm getting nowhere. There are undergrads in my ML class who can sight read and I spent hours slaving over my translation.

Anyway, ok, I'll just have to await the test. I have to pass the MA test, and I don't know if I will/can. Other than that there's no other requirements for getting in.
owlfish
Feb. 27th, 2004 11:30 pm (UTC)
If you don't pass the MA exam, can't you just take the MA latin class? That's what most people do. Admittedly, they are in different parts of the summer, so if one class works with your schedule, the other might not.
( 6 comments — Leave a comment )