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Harry Potter and a new record

Since I was much younger, my family has usually played a game before movies start in the theater. We each bet on how many previews will be shown before the movie starts - everyone has to pick a different number. There're no prizes, just the thrill of being right. Thus, I've been in the habit of counting how many previews are shown before movies for years. It's an old habit, now extended to ads as well.

It has long been the case that far more ads are shown before movies in the UK than in the US or Canada. Yes, I know the North American crowd thinks they're getting a whole lot of ads these days, but it's not yet to the point it's long since been in the UK, where many people don't even bother entering the theater until a good fifteen minutes after scheduled starting time. Still, before tonight, I think the largest number of ads I counted before a film was 12, the largest number of previews 9 (Although I may be forgetting some higher numbers, the highest numbers have all been in that ballpark.)

Tonight, I finally saw Harry Potter and the Goblet of Fire. There were twenty ads before the modest six previews began.

In related trivia, what on earth is the role of a "Head of Crowd Tuition"?


( 7 comments — Leave a comment )
(Deleted comment)
Nov. 29th, 2005 12:42 am (UTC)
There was a striking lack of video game advertisements before HP, especially given their recent preponderance. The only one I can remember offhand was for Shadow the Hedgehog. There weren't even ads for the Narnia or Harry Potter tie-in games and we still racked up that many ads!
(Deleted comment)
Nov. 29th, 2005 01:22 am (UTC)
LJ did have cinema adverts for a few weeks in the NW of the US. You can read about them here and here. They coincided with the elimination of LJ invite codes.

But you don't have to cry. They haven't done them since as far as I know.
Nov. 29th, 2005 01:54 am (UTC)
I bet at least one was an Orange advert, which makes it all better.
Nov. 29th, 2005 09:07 am (UTC)
And a charming commercial it was too, having not seen it before. Vodafone also had a memorable ad. Ads are always better the first time through.
Nov. 29th, 2005 10:18 am (UTC)
When we went to see HP on Thursday I noticed an alarming trend...they ran the ads, then the previews...then TWO MORE ADS!

I was more than a little miffed by this because, frankly, there are too many ads as is. Although the Orange ones *do* redeem themselves rather more than the rest.
( 7 comments — Leave a comment )