S. Worthen (owlfish) wrote,
S. Worthen

Reading signs in NYC

The Metrocard (subway fare card) top-up machine asks its credit-card payers to "dip" their cards. That's not a word I've ever met for "stick your card in the slot and pull it back out again".

On one subway car, one corporation had bought all the ads on one side of the car, a different company on the other side of the same car. Rémy Martin cognac and Dunkin Donuts tuna sandwiches make for a very odd combination.

Jet Blue wins at advertising today. The ads for fake products on the subway which would recreate the "Jet Blue experience" if you were "stuck" flying on a different airline were entertaining enough. What really made the campaign for me, however, was running into a real storefront filled with those fake products! A full-length Hollywood movie in flip-book format! Sachets of airplane snack flavors such as nut salt! And other slightly less exciting things. (Yes, it really was a fake store, in a real storefront.)
Tags: language, travelogue

  • One more Eurovision song

    I finally bought the album for this year's Eurovision. I listened to it on random today while sorting papers. Much to my surprise, a song came on…

  • Eurovision Entries 2017

    This year's Eurovision song contest features a ridiculously large number of videos with very gloomy visuals, some justified, some not. Over half were…

  • The start of goodbye

    I wrote this for a four-year-old, trying to minimize the amount of challenging vocabulary incorporated. Perhaps someone else out there would like…

  • Post a new comment


    default userpic

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.