On one subway car, one corporation had bought all the ads on one side of the car, a different company on the other side of the same car. Rémy Martin cognac and Dunkin Donuts tuna sandwiches make for a very odd combination.
Jet Blue wins at advertising today. The ads for fake products on the subway which would recreate the "Jet Blue experience" if you were "stuck" flying on a different airline were entertaining enough. What really made the campaign for me, however, was running into a real storefront filled with those fake products! A full-length Hollywood movie in flip-book format! Sachets of airplane snack flavors such as nut salt! And other slightly less exciting things. (Yes, it really was a fake store, in a real storefront.)
